Equitable Life of Canada, founded in 1920 by Sydney Tweed in Waterloo, Ontario, has become one of Canada’s largest and most respected federally regulated mutual insurance companies. With a deep commitment to protecting Canadians' financial well-being, Equitable Life offers a diverse range of products, including life insurance, savings plans, and group benefits. The company has a strong history of innovation, from pioneering affordable family income policies during the Great Depression to introducing RRSPs in 1957 and non-smoker discounts in the 1980s. Equitable Life’s mutual structure ensures that all profits benefit policyholders, reinforcing their dedication to long-term financial security and trust.
Founded in 1920 by Sydney Tweed in Waterloo, Ontario.
Pioneered family income policies during the Great Depression for financial security.
Introduced RRSPs in 1957 and became the first to offer reduced insurance rates for non-smokers in the 1980s.
Celebrated 100 years of trust in 2020, continuing its legacy of excellence.
Rebranded in 2023 with a renewed focus on mutual benefits, client care, and strong partnerships.
Offers a wide range of products, including life insurance, critical illness, group benefits, and retirement savings plans.
Equitable Life’s enduring commitment to innovation and client care has solidified its position as a leading provider of financial and insurance solutions in Canada.
As a financial advisor, I can leverage Equitable Life’s comprehensive product offerings to help my clients grow, protect, and manage their wealth. Their wide range of tax-sheltered savings solutions, life insurance, and group benefits allows me to provide customized financial strategies that meet both short- and long-term needs.
Key Benefits for Clients:
By incorporating Equitable Life’s products into my advisory services, I can offer my clients tailored solutions that provide financial security, minimize tax liabilities, and ensure a stable future for themselves and their families.
“we believe in the power of working together. It’s a mindset that drives our behaviors, decisions, and actions to deliver impact and positive outcomes for our clients, advisors, partners, each other, and the communities we cherish.”